Corporate CMS
Re-platforming of the CMS system into a headless setup with a multibrand/multisite concept. FDA-approved content approval and translation workflow and live-preview storybuilder.
Technologies: Cloudflare, Nuxt, Kirby, Vue.js
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Georgs CV
- Name
Georg Obermayr
- Address
Auenstraße 26
85276 Pfaffenhofen a.d. Ilm
Germany
- Contact
- Date and place of birth
08.04.1986 in Pfaffenhofen a.d. Ilm
- Languages
Germany, English, Bavarian
- Profiles
Professional experience
- Since 09/2023
Technical Evangelist
schalk&friends GmbH
schalk-and-friends.de
Technical director of the agency with an overall responsibility for the technology stack and technical roadmap
- Technical lead in selected client projects and for most new business processes
- Technical consulting and technical sales: CMS/DXP (Pimcore, WordPress, TYPO3, Kirby), PIM, DAM, CDP, eCommerce, web design, marketing automation, AI, chat bots, multichannel publishing, infrastructure, technical online marketing, …
- Trend scouting, PoCs and MVPs of new and emerging technologies (recently mainly AI)
- Technology evaluation and system recommendations
- Technical concepts and system architecture planning
- Requirements engineering, scoping, backlog planning and prioritization, team and project setups
- Lead web developer (full-stack) and software architect for selected projects
- Standardization and internal technical and methodical alignment
- Technical product marketing for the agency
- Partner management and product portfolio shaping (recently mainly AI and marketing technology)
Clients:
Brainlab, München Ticket, Feinkost Käfer, Alexion, Polarstern Energie, Bayerische Staatsoper, Elevion Group, Fond Finanz, Pinakothek der Moderne, KLAFS, SupplyOn, Amphenol, Pfizer, BMS
Online portal
Relaunch of the online portal with an integration of the SAP-based ticketing shop. Headless CMS, serverless functions and database with a special focus on scalability and high availability.
Technologies: Algolia, Cloudflare, Nuxt, Kirby, Vue.js
Online shop
Relaunch of the online shop with domain-specific fulfillment and product features. Unlocking potentials in online marketing, business intelligence and personalization.
Technologies: Shopify
- 12/2021 – 08/2023
Head of CMS
schalk&friends GmbH
schalk-and-friends.de
Director and team lead of three backend and full-stack development teams (17 people)
- Resource planning, staffing, mentoring, onboarding, team support
- Technical lead in client projects and new business processes
- Technical consulting and technical sales: CMS/DXP (Pimcore, WordPress, TYPO3, Kirby), PIM, DAM, CDP, eCommerce, web design, multichannel publishing, infrastructure, technical online marketing, …
- Requirements engineering, scoping, backlog planning and prioritization, team and project setups
- Shaping of the technology stack and technical roadmap of the agency
- Technology evaluation and system recommendations
- Technical concepts and system architecture planning
- Lead developer (full-stack) and software architect for selected projects
- Standardization and internal technical and methodical alignment
- Technical product marketing for the agency
- 06/2007 – 11/2021
Head of Crossmedia Production
ADVERMA Advertising & Marketing GmbH
adverma.de
Team lead of the crossmedia department (10 people, digital and print).
04/2018 - 11/2021:
Corporate website for LOWA outdoor footwear
07/2017 – 12/2018
Corporate website for the Bavarian Medical Association (BLÄK)
09/2015 – 03/2017
Social network for LOWA customers: LOWA FOOTPRINTS
08/2015 – 11/2016
Corporate website for Collomix
04/2014 – 12/2015
Digital corporate publishing for MTU: AEROREPORT
Since 2013
Implementation of various digital projects
Clients among others: Eurolub (oil, car care), camLine (software), Arosa Bergbahnen (tourism), Bayerisches Ärzteblatt (publishing), …
Technologies: Contentful, Kirby, TYPO3, WordPress, …
2007 –2013
Projects at the intersection of print and digital- Web-to-print system for Maschinenringe Deutschland (agriculture).
- Publishing system for Andritz (mechanical engineering): XML mappings, workflows for automatic ad adaptations + brochure setups.
- iPhone app and cross-media publishing system for Arosa Bergbahnen.
- Tablet magazines as branded magazine apps for TU Munich and Eurolub.
- Calculator app for Clariant (chemicals) to calculate desiccant bag requirements.
- Lunar calendar app for Schwab Rollrasen.
Team lead responsibilities
- Ongoing improvement of the range of services and tools used.
- Mentoring of trainees + coordination of internal training.
- System and network administration (with external service providers), responsibility for internal IT and data protection topics.
- Involved in recruiting and hiring of team members.
- Sales support for product development, pitches, project planning and customer strategy.
Website and Shop
Redesign of the worldwide corporate website with headless B2C e-commerce. Integration of PIM + DAM systems, interactive product finder, campaign and storytelling module.
Corporate Publishing
Digital corporate publishing with a focus on storytelling and brand experience. Individual content types and a custom-built editorial system.
Social Network
Full social network for LOWA customers with user generated content features, user and product follows and raffles. Implementation as website and iOS/Android app.
- 06/2005 – 06/2007
Media designer Print
ADVERMA Advertising & Marketing GmbH
adverma.de
- Typesetting, design, final artwork
- Image retouching
- Prepress (PDF, color management, …)
Side projects
- Since 2006
Author and speaker
Writing, speaking and educating about the topics I care.
A full list of my writing and speaking engagements can be found here…
Keynote speaker
On different conferences and events I've been giving thought-provoking talks about web development, agile processes, and the future of media production. In recent years I did a talk with beyond tellerrand (Stay Curious) about content-first and for my employer schalk&friends about the implications of AI for marketing.
Seminars
I've given seminars and trainings to technical and non-technical audiences about “all things web”, starting from processes and strategies, to the design workflow, digital typography and technical topics like choosing a CMS or living styleguides. My main partner is the Munich Typographic Society (tgm).
Book author
Together with two co-authors I wrote “Agile Publishing” (2013, 400 pages, German only). The book is about how media production and publishing have to transform in times of digitalization. We have been among the first that described Scrum in the context of media production, discussing the mindset and organizational changes required.
Skill profile
Instead of providing you with a percentage matrix of my skill set, I compiled a list of tools, technologies and methodologies I’ve worked with over the years. Some of them need a refresher, others I'm fully up-to-date. Some are more consulting-focused, in others I have knee-deep implementation experience. I hope this gives a good impression about my broadness, my curiosity and my ability to constantly learn and adapt.
Methodologies
Agile, Scrum
Waterfall
Clean Code
Web application architecture
Software architecture
Domain driven design
Microservice architecture
Requirements engineering
System evaluation
Design Thinking
Workshop moderation
Tools & Technologies
VS Code
Jira
Confluence
HTML
CSS, SCSS
JavaScript, TypeScript
PHP
Vue.js
React
React Native
Kirby CMS
WordPress
Typo3
Contentful
Strapi
Pimcore
Statamic
Shopify
Next.js
Nuxt.js
Alpine.js
HTMX
PostgrSQL
MongoDB
Redis
WebPack, Vite
Storybook
Git
Cloudinary
SAML, oAuth
Algolia
Various APIs and services
Microsoft Azure
Platform.sh
Cloudflare ecosystem (Workers, D1, R2, …)
Vercel
REST, GraphQL
Design tools (Adobe)
LLMs (OpenAi, Cloudflare AI)
LangChain
Education
- 09/2002 – 05/2005
Training as a media designer (Print, IHK)
ADVERMA Advertising & Marketing GmbH
adverma.de
- 08/2002
High school certificate 10 years (Mittlere Reife)
Realschule Pfaffenhofen a.d. Ilm
Industry groups
- BVDW
FIT Expert Group
- BVDW
Lab STRAC
Vendor certifications
- Intercom
Support manager
- Customer.io
Consultant
- Shopify
Solution Planning
- Algolia
Business User
- Pimcore
Consultant
Training
- 06/2022
Professional Scrum Master™ I (PSM I)
- 06/2022
Professional Scrum Product Owner™ I (PSPO I)
- 09/2009
Udacity Front-End Web Developer Nanodegree
- 12/2011
Training of trainers (IHK)
- Ongoing
Attending conferences, reading blogs, books and articles, listening to podcasts, …
Awards
- 2021
German Brand Award — LOWA Corporate Website Winner Brand Experience of the Year and Special Mention Brand Digitalization
- 2020
Digital Communication Award — Shortlisted for LOWA Corporate Website
- 2017
German Brand Award — Winner for LOWA Footprints
- 2016
German Brand Award — Special Mention for MTU AEROREPORT
Hobbies
- Running
Made my way through some Marathons 🏃♂️.
- Movies
Preferably on the big screen.
- Urban Gardening
A lot of can grow on a balcony.
- Reading
As much as possible 📚.